Proximity’s operations are distributed between delivery centers in San Jose, Costa Rica, and Lima, Perú.

Meet our management team in more detail:

Ingrid Quevedo

Ingrid Quevedo is our Business Development Director, with 17 years’ experience in business management, innovation and development. She has a thorough understanding of business visioning, establishment, consolidation and expansion. Ingrid continues to develop her talents for logistics, event management, team building, sales, and marketing by gaining valuable experience in many urban and regional business contexts.

A pioneer of new learning and business technologies, she understands the challenges business owners face when incorporating changes into their companies. Creativity, lateral thinking and attention to detail — as well as focus and clarity — are just some of the qualities Ingrid contributes to her clients. Through her expertise in business management and performance, Ingrid brings an insightful perspective to business development. She understands human team dynamics and the importance of interacting with vision, systems and practical application in today’s business culture. Ingrid loves to read and travel, and she is an amateur writer in her free time.

She adores nature and is happiest when surrounded by dogs as a volunteer with animal rescue organizations. She dreams of building a shelter to help stray dogs find love and happy homes, as well as publishing her first book. Lastly, Ingrid likes to be surprised and surprise others. “The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” ― Ralph Waldo Emerson

Laura Rojas

As someone who’s worked several years in technology, Laura Rojas is a facilitator who makes people’s wishes comes true. She’s worn many hats in her career, having held positions as a programmer, business analyst, IT support, business and sales, tester, quality assurance lead, project leader, and volunteer for whatever is needed. In these roles, she’s gathered and documented business requirements for technical tasks and projects, evaluated business challenges, and recommended solutions.

She’s been involved with projects in areas such as government, healthcare, transportation, customs, financial, warehouse, and e-commerce, while serving clients in the United States, Guatemala, Nicaragua, Mexico, Brazil, Peru, Colombia, Panama, and Costa Rica. Laura’s focus is to show people how to achieve results they previously thought were unattainable.

When not working, Laura is usually reading a book, spending time with family or enjoying activities in some sort of green space. She’s passionate about green thinking and is always up for switching out her high heels for rubber boots. Laura volunteers at a non-profit organization dedicated to providing materials, food, clothes, and assistance to Costa Rica’s indigenous people.

Marcela Aguilar

A Project Manager at Proximity, Marcela Aguilar enjoys helping others. She is an Industrial Engineer and Scrum Master Certified, with over 8 years of experience in multinational companies. Her role involves leading projects with an agile orientation as a key part of the organization mindset, with resources in multiple locations and on different technologies. Marcela loves cooking and creating different meals in her kitchen, as well as going to good restaurants.

Her time with family often involves taking small trips to different locations in Costa Rica and entertaining her nephews. She also loves having long conversations with friends. “I am also really good building stuff or manual work,” she says. “So if you need help setting up a table, chairs or your daughter’s doll house, I am your person.”

Sergio Vindas

Sergio Vindas is our Operations Manager in Lima, Peru. With 15+ years’ experience in telematics, infrastructure and management, Sergio coordinates and manages the team in Lima, making sure the exceptional client experience we offer is fulfilled regardless of where people are located. He has strong skills troubleshooting technical problems and supports the team with improvement areas, while also expanding their horizons and facilitating organizational processes.

As an astrophotographer and landscape photographer, Sergio is continuously looking for new places to explore and shoot the night sky. He enjoys trying to capture images from places where photographs haven’t been taken before. His photos have received international recognition from organizations such as National Geographic, Nikon in Germany, Universidad de Ciudad de la Plata-Argentina, CIENTEC-Costa Rica and others. Sergio is also an avid musician who plays seven instruments. He loves designing string instruments in his free time, as well as traveling, getting involved with local culture, and tasting regional food.

Adrián Naranjo

Adrian Naranjo is our Chief Financial Officer, responsible for Proximity’s financial operations. He manages the company’s finances, playing a key role in leading the company’s business turnaround with a complete overhaul and modernization of its global financial systems infrastructure, as well as its financial policies and procedures.

Prior to Proximity, Adrian spent 28 years leading teams, where he was responsible for financial strategy, general accounting, controllership, mergers and acquisitions, investor relations, financial reporting, client contract approvals, and global supply chain. Adrian served as CFO for many industries and held leadership roles for agriculture, drug, and cosmetic enterprises. Outside of work, Adrian stays busy by spending time with his family. He also loves playing soccer and enjoys exploring Costa Rica’s beaches, mountains, volcanoes, and rivers.

Adolfo Cruz-Luthmer

As Founder and CEO of ProximityCR, Adolfo Cruz is responsible for running all facets of the business. Adolfo has a proven executive management track record and more than 20 years of experience in the technology industry. He’s wore many hats in his career, including manager, researcher, director, C-level executive, strategist, innovator and doer. As a result, he has a unique ability to manage multidisciplinary teams, while successfully navigating complex challenges. Thanks to an abundance of international experience, Adolfo has a strong understanding of various markets throughout North America, Europe, and Latin America.

“I love building new things and finding clever solutions to problems,” he says. “A blank whiteboard is my most powerful tool to convert good ideas into execution.” In addition to his executive career, Adolfo is recognized as an industry leader in Costa Rica. He’s a member of the Board of Directors for the Association of High Tech Service Providers in Costa Rica (Central Gate) and the Internationalization Committee at the Technology Chamber of Costa Rica. He also serves on different advisory boards and board of directors for different commercial organizations and NGOs. In 2013, Adolfo was selected as one of Latin America’s 50 most relevant people in the IT industry by Nearshore America.